We use personal data to fulfil product orders, perform our service contracts, enable order status tracking, and to send relevant promotional content which we think you'll love, via email, text or post. We collect personal information in a few ways, some information you provide directly to us and others we may get from your device, depending on how you have configured your device settings.
When our customers order one of our products or services we collect and maintain their name, e-mail addresses, billing addresses, delivery addresses, telephone numbers, product selections, order numbers, payment details via our website. We collect IP addresses and other data to support our market research and understand the interests of our visitors. For example we use IPs to monitor the level of activity of different user groups on our site (how many people are on the site, which pages are their favourites and which countries we get the most traffic from etc.) and where relevant, we will send you marketing content related to your purchases.
All of this supports us in our work to improve our products and services. For example, if we learn that we have lots of Spanish friends, we will know to translate our site into Spanish as a way to better serve them. Or if we learn that our customers need certain sizes such as small, we can personalise our sites for them so they can easily see the products that are available in small.
If you wish to change how we use your data including opting out of receiving promotional content, you can easily do this as explained in the ‘What are my rights?’ section below.